Showing 167 events within 50 km in the next 365 days. Page 1 of 9.
This is our last training race. Due to me being in Utah, there will not be any timing.
Experience the grit and glory of Boston, a city where athletic tradition is woven into the very cobblestones of its historic streets. From the legendary finish line of the Boston Marathon to the spirited atmosphere of its world-renowned sports culture, the "City of Champions" provides an electrifying backdrop for athletes ready to push their limits in one of America's most iconic hubs.
The challenge unfolds at the Thomas Michael Menino Convention and Exhibition Center, a premier waterfront venue that offers a sprawling, high-energy arena for the ultimate indoor fitness race. Over three action-packed days, competitors will tackle the signature DEKA FIT course featuring 10 functional fitness zones paired with 5km of running. This event boasts a massive lineup including Elite and Age Group heats, Ruck waves, and high-intensity 2-Person and thrilling 4-Person team categories. For those seeking the pinnacle of endurance, Boston will also host the DEKA FIT Ultra, providing a grueling yet rewarding platform for athletes to cement their own legacy in this historic city.
Master your race weekend with MARK, the official Boston DEKA FIT guide covering critical event details and the best local spots to eat, stay, and play. Don't leave your trip to chance. Download MARK now to conquer the city and the arena.
Welcome to the YEAR 5 of Devens Grand Prix p/b Conte's Bike Shop
Race Promoter: B2C2 Cycling (who also brought you Kilowatt CX and Tree House CX)
Conte's Bike Shop Home Page
B2C2 Cycling
Date: July 25, 2026
Location: Devens, MA
Year #5
We're back again for the best 4-corner crit in New England!
The Devens Grand Prix, is a closed-loop, 4-corner criterium within the Devens community - a national model for military base use [Visit devenscommunity.com to learn more]. The course is near the parade grounds and adjacent to the old 1998 Cyclocross Nationals course. Devens is within about a 1-hour drive from Boston and is one of the closest road events to Boston. The course will run counterclockwise, and it is not a flat course for being less than 1 mile! Follow us on Instagram: #devensgp @devensgp
Race Details
Venue Details: Rules and Parking Map
Volunteers: Email the promoter for an opportunity to volunteer and earn a free entry to you race! 2025 Volunteer Sheet
Course Map: https://ridewithgps.com/routes/38415855
Schedule: See Below
Roads will be closed at 8:30 with the first race beginning at 9AM.
Check the Registration Page for the Schedule
Prizes
Men's and Women's P/1/2/3: CASH PAYOUT
All Others: Merch for Top 3 + Primes from our sponsors (Coffee from Atomic Coffee Roasters, and Merch from Conte's)
ALL WINNERS GET A PIE OF YOUR SELECTION FROM JAKE'S ICE CREAM
Parking
There are multiple parking lots and options for parking within a short walk of the course.
Primary Parking: "The Hidden Park" parking lot, or the South side of Antietam St.
Use this address in your GPS: 15 Antietam St. Devens, MA
Secondary Parking: The parking lot off of Jackson Rd. at the intersection of Cavite St. and Jackson Rd.
Registration Details
Pre-registration only on BikeReg. Day of registration, if available, for an additional $10
A lot of opportunities for racing a 2nd race!
Enter a second event for only $20
The course is a fun, 0.9 4-corner closed-course criterium, with some hills.
USAC permited. All USAC one-day license and rules apply.
Please avoid driving down Sherman Ave past Elm Rd, as the road will be closed at Sherman Ave and Buena Vista St. You can drive around the parade field to Jackson Rd. and then to Antietam.
Directions
To get to the race, plug this address into your GPS: 100 Sherman Ave #1, Devens, MA 01434
The road will be closed at Antietam St. and Sherman Ave, when you get to Devens, you'll want to get onto Jackson Rd. and take the turn onto Antietam. The primary parking area will be along the South side of Antietam St. and at "The Hidden Park".
Food
Kid's Race: TBD
Neutral Service
Neutral Service from Comp Edge will be on site in the pit in case of a mechanical
Photography
Photos from Grant at Content Factory Racing will be available for racers, post race. Check out the photos and content from last year!
INCLUSIVITY POLICY
The Devens Grand Prix is an inclusive race environment that is safe and welcoming to all participants, regardless of sex, sexual orientation, gender identity, age, race, religion, disability, or ethnic origin.
We strive to create an atmosphere that makes all feel welcome. From Pros to first time racers, from staff to spectators, we will not accept behavior that is deemed to be bullying or any form of harassment and violators will be asked to leave.
At any point, if you feel uncomfortable or unsafe or see behavior that seems to be making someone else uncomfortable, please speak to an official or staff member.
[m5HbFKk2BUueOwYiBwCBMg0GwivpyvzpuDS2kVNf_ZYNr9Y3E5fuHlPYqNePukXyve4zrmgfJurBvC3U8Wn0-rRI6SFWJTM5pmPymYqS9oD8x2naOh8ljJjGApTwXhutiKEi3qH9DIU]
A huge thanks to our sponsors who really help keep events like this alive!
Conte's Bike Shop Home Page [contes-bike-shop-logo-color.svg] [ACR-Circle-Logo-Black.png] Jake's Old Fashioned Ice Cream
[FullColor_1280x1024_72dpi.jpg]
Online Registration closes at 8pm Friday, July 25th. Yes! You can still participate, day of race registration opens at 7 am.
Check the weather for Upton here
Join us for the Annual Hot to Trot 5k on Saturday, July 26, 2025. This race grows bigger each year, so don’t miss out on all the fun. It’s a mostly flat family-friendly course, a perfect route for seasoned runners looking to PR, for the casual runner that’s in no rush, and for the entire family to take a walk before the day gets too hot! Every registrant will receive a cool performance-wicking t-shirt, breakfast, and maybe even a medal? Awards are given out to top runners, but the biggest hit of the day is our awesome t-shirts! In order to be guaranteed a t-shirt register by Thursday, July 10th.
Water stop at halfway mark!
Miles markers at 1 & 2
PR on our fast course!
music, breakfast & awards following the race.
Awards for:
1st, 2nd, 3rd for Overall Male and Female
1st, 2nd, 3rd Place Winners for Male and Female Age Groups
14 & under, 15-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70-79, 80+
The race starts promptly at 8:00 AM, with registration beginning at 7:00 AM. Rain or shine!
Online Registration closes at 8:00 PM on 7/25/2025. We would still love to have you run! Day-of registration opens at the Upton VFW at 7 AM on 7/26/2025.
Parking:
The VFW: 15 Milford St. Upton, MA
The Rose Garden: 16 Milford St. Upton, MA
Sunday Omnium Racing – Northeast Velodrome
Gate opens at 11 AM
Racing starts at Noon
Join us for fast, fun, and welcoming Sunday Omnium racing at the Northeast Velodrome! Whether you’re new to the track or a seasoned racer, we’ve got a field for you and a great environment to race, learn, and progress.
Member Perk
Grassroots Members race for only $10 with your membership discount code.
NEV Members race for free with your membership discount code.
If you’re planning to race more over the season, membership pays for itself quickly.
Race Categories
A Race (Cat 1-3 / Experienced Masters)
B Race (Cat 4/5 / Masters)
A competitive but approachable field for developing racers and masters riders looking for a strong, steady pace.
C / Novice Race (New & C-Level Racers)
New to track racing? This is your place.
Gear restriction: 50x15 max
Designed to build confidence, skills, and race awareness in a supportive setting
Built-In Coaching for New Riders
We’re committed to developing new racers. The C/Novice field will include rolling coaches riding within the race to:
Provide real-time guidance
Help with positioning and tactics
Ensure a safe, positive first race experience
This is one of the best ways to gain real race experience while learning from experienced riders.
Field Notes & Flexibility
Fields may be combined or adjusted based on registration and turnout
A Women’s field may be added if there is sufficient interest
Race formats may vary slightly to match field size and create the best racing experience for everyone
General Notes
Open gearing for A/B categories unless otherwise specified
All riders are expected to race safely and respectfully
Pre-registration is strongly encouraged—it helps us plan better racing for you
Come out, race hard, learn something new, and be part of a growing track community.
This is a track riding and racing clinic for riders who are not familiar with riding a fixed gear or riding on a velodrome. Track racing has some peculiarities that make it a little different from road riding or racing. This clinic will give you the knowledge and experience necessary to begin track riding at the Northeast Velodrome.
The course consists of 3 sets of skills:
Getting started and stopping on a fixed gear bike
Spinning and controlling your speed with your pedals instead of brakes
Practice riding close to another rider
Learning to hold a line while continuing to pedal through
Learning how it feels to use the banking and the turns
The terminology of the track lanes
How to move and communicate with the other riders on the track
Learning how to use the turns and the banking of the track to form and hold a pace line
Taking a turn on the front and then moving out and up and back to take a place at the back
Learning race rules for various track events
At the end you will have the knowledge and some experience of track riding. You will understand how riding a fixed gear on a track differs from road or mountain riding with a freewheel and brakes.
The course fee includes rental of a track bike if needed. If you are renting you need to bring pedals and shoes. A helmet is required. Please indicate your frame size, and if you know it your saddle height, measured from the center of the crank axle to the top of the saddle. This is not required but will aid in preparing the bike and speeding the sizing process.
Price: $30 - Field limit of 8. Rental is included. Successful completion of this course certifies you to ride any other events at the Northeast Velodrome.
It’s one rider at a time against the clock in this steep hill climb in downtown Worcester.
The distance is 500 feet, and the average grade is 18 percent.
The climb is open to riders age 12 and up. Helmets are required.
Seven Hills Wheelmen Members register for free! Join for $25.
GEORGE STREET 2026 FUNDRAISER
Help us out at the level of Pacesetter (1), Whirlwind (3), or Scorcher (6) and you could end up with a $500, $300, or $200 gift card to Landry's Bicycles or other cool stuff. You need not do the hill climb, and you need not be present at the George Street Bike Challenge on July 26, 2026.
The Alex G. Kokoros Memorial Fund - and H.O.P.E Beyond the Badge foundation offer Hope, Comfort, and Support to First Responders and their Families when Stress, Trauma, and Mental Health Challenges create personal and familial struggle. Together we are helping to destigmatize conversations around First Responder Trauma, and making it easier for First Responders and their Families to seek Help.
Join us in a 5K Run/Walk to benefit First Responders and their Families.
Culturally competent First Responder mental health & wellness programs will be on site and available to provide information about the services they provide.
Burgers and dogs served at the finish line!!
Location: Braintree Town Hall - 1 John F Kennedy Memorial Drive, Braintree Ma, 02184.
Date: Sunday July 26th, 2026. (Rain or Shine)
Time: 6:00am – 12:00pm
6am – 7:30am - check in / bib & race shirt pick up.
8am start
Registration Fee: $35.00.
Race shirts are guaranteed for the first 150 registrations.
Registration will be available on race day at check in for $35.00.
Race shirts not guaranteed for same day registration
All proceeds from this event will support us in our mission.
In Memory of Alex G. Kokoros – Abington Police Dept. – EOW: 10/29/2018
Contact Info:
(781) 269 – 2777
(617) 657 – 9108
The Tradition Continues: The Fred Warren 5K
A Holden Staple for 60 Years: Established by Fred Warren—former Wachusett Regional High School coach and founder of the Central Mass Striders—this race began as a premier training opportunity for his athletes. Today the Central Mass Striders are proud to carry the torch, celebrating 60 years of community, grit, and local spirit.
The Race Details:
We are thrilled to return to Seven Saws Brewing Company this year
Date: Sunday, July 26, 2026 @ 11am
Location: Seven Saws Brewing Co., Holden, MA
The 5K: A classic course for all abilities.
Kids Fun Run: A free event for the younger runners that will stay in the industrial park.
New for 2026: Team Challenge!
We’re spicing things up—registration is better with friends. Form a team with your family, coworkers, or run club. The team with the most members wins the ultimate prize: community bragging rights and team pride!
Registration Perks & Pricing
Flash Sale: $15 (Ends Midnight 4/21!)
Regular Rate: $20
Student Rate: $15 (Always available for K-College students).
Tech T-Shirts: The first 100 registrants for the 5K receive a commemorative tech tee! (Sizes are first-come, first-served).
Post-Race Party: Stick around for food trucks, raffle prizes, and cold beer at the brewery.
Tuesday Night Omnium Series – Northeast Velodrome
Weekly racing series with consistent midweek competition. Open to all levels.
Member Pricing
NEV Members race for Free! (Use your membership discount code at checkout to receive your discounted entry.)
Not a member yet? Join today and save all season.
Non-members may register at the standard entry fee.
Race Categories
Open (Experienced Riders)
C / Novice Race (New & C-Level Racers)
For riders new to track racing.
Gear restriction: 50x15 or 90 gear inches max
Focused on building skills, awareness, and confidence
C / Novice Field Support
Experienced riders will be in the field to provide guidance on positioning, pacing, and race flow.
Race Format
Omnium-style events (scratch, tempo, points, etc.). Event mix may vary week to week.
Field Notes & Flexibility
Fields may be combined or adjusted based on registration.
Race formats may vary slightly to match field size and create the best racing
General Notes
Open gearing for Open categories unless otherwise specified
All riders are expected to race safely and respectfully
Pre-registration is encouraged
The tradition continues in 2026 on Tuesday, July 28th as we celebrate the 66th running of the NBPT Lions Yankee Homecoming Race.
Imagine a beautiful Summer evening in the seaport town of Newburyport, MA. Thousands of runners will enjoy our breathtaking 5K and 10 Miles courses along the ocean, through the bustling downtown and charming New England neighborhoods. The NBPT Lions Yankee Homecoming 5K and 10M courses are truly picturesque as they have been for decades.
Everyone registered before July 1st will receive a personalized bib number printed with your name.
Everyone registered before July 1st will receive a commemorative short-sleeve tech race shirt. After that date, shirts cannot be guaranteed - register early!
All finishers will receive a custom finisher medal with a sublimated neck ribbon
Like us on Facebook for up to date information.
The Newburyport Lions Club motto is “We Serve” we have been involved in community service for more than 50 years. Giving to many local charities & volunteering in the Greater Newburyport community including delivering 630 Thanksgiving meals. We are a 501(c)(3) non-profit. And a member of the International Lions with millions of members world wide. See what we are up to HERE
Optional NEBC membership ($20) can be purchased here. Required for Season Pass: https://www.bikereg.com/nebc-club-membership
This event is open to the public. Beginners with a working bike and helmet are welcome.
All registration will be on BikeReg only - No on-site registration.
Registration closes at 4:30 PM on the day of event.
Start order will be according to registration date/time. The start list will be emailed to participants after registration closes.
There will be a mandatory riders meeting at 6PM in the lot.
We are running under a USAC Non-competitive permit. This means neither USAC license nor one-day license are required.
Course Map
https://ridewithgps.com/routes/7811601
https://www.strava.com/segments/627553
Cancellations
If we need to cancel due to weather or road construction, we will email participants and issue a coupon code to be used at a future date of your choice. Generally, if it is raining and expected to rain through the late afternoon/evening, we will cancel early. If there is only a chance of thunderstorms we wait longer as often we can sneak things in.
Rider Instructions
We are guests of Concord and Carlisle, behave like it. No yelling or gesturing at drivers.
Remember your start number and yell it out as you cross the finish line.
Results are posted to the CBTT Google group and posted on the NEBC Facebook page: https://www.facebook.com/northeastbicycle
This is a training time trial on open roads. RIDE SAFELY
The Pan-Mass Challenge is a Massachusetts-based bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country. Held annually on the first weekend in August, the PMC raises funds for Dana-Farber Cancer Institute, a world leader in adult and pediatric cancer treatment and research. The PMC has 14 different route combinations, ranging from 25 to 177 miles, for riders to choose from.
Riders can choose from three locations:
The College of The Holy Cross: 1 College St, Worcester, MA 01610
Babson College: 231 Forest Street, Wellesley, MA 02457
Massachusetts Maritime Academy: 101 Academy Dr, Buzzards Bay, MA 02532
Riders may ride on Saturday, Sunday, or both days. On Saturday, riders start in either Wellesley or Worcester and finish in Bourne. On Sunday, riders may start in Bourne or Wellesley; finish lines are in Provincetown and Wellesley.
Cost of event varies by route ($125 - $275).
Fundraising commitments vary by route ($2000 - $6000), due by October 1st
Register to ride here! https://www.pmc.org/
Ride for the Boston Bruins Foundation's Pan Mass Challenge team this summer! The PMC's mission is to raise funds for cancer research and treatment at Dana-Farber Cancer Institute. 100% of every rider-raised dollar goes directly to Dana-Farber. The PMC offers 14 fully supported routes - from 25 to 186 miles - with different levels of cycling ability, fundraising capacity and logistics. As part of the Boston Bruins Foundation's PMC team, you will get special Bruins-themed PMC swag, exclusive fundraising help, bussing to the start line, and the support of our team members throughout the whole PMC weekend. The Pan Mass Challenge 2025 will take place August 1 & 2, 2026.
Hello Riders,
We're excited to invite you back to the Barn Burner Mountain Bike Race on August 2nd!
Some of you may have noticed that we've moved the event to a new weekend this year due to scheduling conflicts. While the date has changed, everything you love about the Barn Burner is still here—great trails, great people, and a great day on the bike..
The Barn Burner course remains one of our favorites. Expect plenty of winding singletrack, roots that will keep you honest, fast sections that reward momentum, and enough technical features to keep things interesting. The good news? There isn't a ton of climbing, so you'll spend more time riding and less time wondering why you signed up for this in the first place.
And let's be honest—it's not really a Barn Burner without sunshine and ice cream waiting at the finish. We're planning on having plenty of both.
New for 2026
This year we're expanding the event beyond the race course and creating a true community atmosphere.
We're looking for local vendors, artisans, and small businesses to join us across the driveway in what we hope becomes a fun and vibrant Barn Burner Market. Our goal is to showcase local products, support local businesses, and give families something to enjoy throughout the day while racers are out on course.
We're also building a Kids Zone with activities designed to keep our youngest visitors entertained and having fun. Whether they're future racers or just tagging along with mom and dad, we want Barn Burner to be a place where the entire family can enjoy the day.
Mountain biking has always been about community, and we're excited to continue growing the Barn Burner into more than just a race.
So grab your bike, bring your friends, bring your family, and join us on August 2nd for a day of racing, ice cream, sunshine, and good times.
We'll see you at the start line!
The Barn Burner Team
[image.png]
Northeast Velodrome
Summer Championship Series
June 6, June 27, July 12, August 2, 2026
Schedule
Track opens at 9AM
Racing begins at 10AM
Category
Scratch
Tempo
Elimination
Points
Open 4/5 (non-championship)
15 laps
15 laps
2 Laps per sprint
24 laps
Open P/1/2/3
24 laps
24 laps
2 Laps per sprint
30 laps
Masters Women 45+/55+ (Cat 1-4)
15 laps
15 laps
2 Laps per sprint
24 laps
Open Masters 45+ (Cat 1-4)
24 laps
24 laps
2 Laps per sprint
30 laps
Women P/1/2/3
24 laps
24 laps
2 Laps per sprint
30 laps
Open Masters 55+ (Cat 1-4)
15 laps
15 laps
2 Laps per sprint
24 laps
Explanation of Races
Scratch - Race runs the determined number of laps; top 5 taken at the finish
Points Race - Sprints every 6 laps; 5, 3, 2, and 1 point awarded for top 4 in each sprint. Points are doubled for the finish (10, 6, 4, & 2). Riders gaining laps on the designated field will earn 20 pts; riders losing laps on the designated field will lose 20 pts. Ties in points are broken by finish of last sprint.
Tempo - Every lap the first two riders score 2 and 1 points respectively: The final lap scores 3, 2, and 1 point.
Elimination – The last rider across the line at designated intervals is eliminated. Eliminations typically occur every one of two laps, as announced. The final two riders will sprint for the win on the last lap. Eliminated riders must exit the track safely when directed.
Omnium-style track meet. Track bikes only. Categories will be combined or split at promoters’ discretion based on attendance. Promoter reserves the right to cancel races that do not meet the minimum field limit listed above or merge fields to achieve minimum field sizes. Omnium leaders will be invited to participate in the Feature.
Rider sign-in opens 1 hour before racing begins and closes 15 minutes before racing begins.
Omnium Scoring
Points are awarded for placing in each event:
Place Points
1st 40
2nd 38
3rd 36
4th 34
5th 32
6th 30
7th 28
8th 26
9th 24
10th 22
11th 20
12th 18
13th 16
14th 14
15th 12
16th 10
17th 8
18th 6
19th 4
20th + 2
Final Omnium standings are determined by total accumulated points.
Tie-breaker: Higher placing in the Points Race.
Series Scoring
Riders who compete in all four events receive a 5-point bonus added to their final series score.
Series standings accumulate across all four race dates.
Series tie-breaker: Most recent superior placing.
Information can be found at https://northeastvelodrome.wordpress.com/.
This one mile road race, occurring during Newburyport's Historic Yankee Homecoming Festival, features multiple heats including a children's heat with medals for all the little finishers! Cash prizes for overall and age group winners! There will be snacks and beverages at the finish line and beer tickets for a free beer and post race viewing party at the Winner's Circle Sports Bar post race! This year will feature professional race photographers, substantial cash prizes, race announcer Michael Bernier (Enjoy Your Life), T shirts, and finisher ribbons for all.
Register by June 1, 2026 for the best price. Register by July 6, 2026 to guarantee a T shirt. Use code "FAMILY" for a 10% discount when you register 3 or members of your family!
Early number pickup and last minute registration will be available on Saturday August 2th, details will be announced.
Race day registration and number pick up will start at 7:30 a.m. and close promptly at 8:30 a.m. at Atkinson Common (start line) in Newburyport.
Check out photos from previous years and look up your bib number under the "photos" tab!
Try the Track Clinic – Northeast Velodrome
This clinic is for riders new to fixed gear and velodrome riding. It provides the skills and knowledge needed to begin riding and racing at the Northeast Velodrome.
Skills Covered
Riding a Fixed Gear
Starting and stopping without brakes
Controlling speed through pedaling
Riding smoothly and predictably
Track Awareness & Etiquette
Understanding track layout and lane terminology
Riding the banking and holding a line
Group riding fundamentals and communication
Paceline & Racing Skills
Riding close to others in a controlled setting
Paceline basics: rotating, pulling, and rejoining
Introduction to track race concepts and rules
Additional Information
Track bike rental is included. If renting, bring your own pedals and cycling shoes. Helmet required.
If possible, provide your frame size and saddle height (measured from center of bottom bracket to top of saddle) in advance to assist with bike setup.
Price: $30
Field limit: 8 riders
Successful completion of this clinic certifies you to participate in other Northeast Velodrome sessions and events.
Tuesday Night Omnium Series – Northeast Velodrome
Weekly racing series with consistent midweek competition. Open to all levels.
Member Pricing
NEV Members race for Free! (Use your membership discount code at checkout to receive your discounted entry.)
Not a member yet? Join today and save all season.
Non-members may register at the standard entry fee.
Race Categories
Open (Experienced Riders)
C / Novice Race (New & C-Level Racers)
For riders new to track racing.
Gear restriction: 50x15 or 90 gear inches max
Focused on building skills, awareness, and confidence
C / Novice Field Support
Experienced riders will be in the field to provide guidance on positioning, pacing, and race flow.
Race Format
Omnium-style events (scratch, tempo, points, etc.). Event mix may vary week to week.
Field Notes & Flexibility
Fields may be combined or adjusted based on registration.
Race formats may vary slightly to match field size and create the best racing
General Notes
Open gearing for Open categories unless otherwise specified
All riders are expected to race safely and respectfully
Pre-registration is encouraged
Optional NEBC membership ($20) can be purchased here. Required for Season Pass: https://www.bikereg.com/nebc-club-membership
This event is open to the public. Beginners with a working bike and helmet are welcome.
All registration will be on BikeReg only - No on-site registration.
Registration closes at 4:30 PM on the day of event.
Start order will be according to registration date/time. The start list will be emailed to participants after registration closes.
There will be a mandatory riders meeting at 6PM in the lot.
We are running under a USAC Non-competitive permit. This means neither USAC license nor one-day license are required.
Course Map
https://ridewithgps.com/routes/7811601
https://www.strava.com/segments/627553
Cancellations
If we need to cancel due to weather or road construction, we will email participants and issue a coupon code to be used at a future date of your choice. Generally, if it is raining and expected to rain through the late afternoon/evening, we will cancel early. If there is only a chance of thunderstorms we wait longer as often we can sneak things in.
Rider Instructions
We are guests of Concord and Carlisle, behave like it. No yelling or gesturing at drivers.
Remember your start number and yell it out as you cross the finish line.
Results are posted to the CBTT Google group and posted on the NEBC Facebook page: https://www.facebook.com/northeastbicycle
This is a training time trial on open roads. RIDE SAFELY