13th Annual Represent Yourself 5K Run/Walk

THE TECH RACE - Sunday, August 9, 2026 - 8:00am

Start lines are easy. Finish lines change you.

This isn't just a race. It's a movement.

The Tech Race is Atlanta's inaugural community 5K: built for the engineers, founders, students, and operators who know that the same drive that gets you to launch gets you to the finish line. This is the first. The one people will say they were at when it all began. Be a part of it.

Atlanta's tech community has never moved like this before. 3.1 miles. Hundreds of builders, creators and innovators moving side by side, stride by stride. This is what the ecosystem looks like in motion. One city. One communiy. One race.

Powered by innovation. Run by community.

Event details and schedule

START TIME:

8:00am

LOCATION:

1010 White St SW, Atlanta, GA 30310, across from Wild Heaven Brewery

COST:

Early Bird(with Tshirt): June 15 to June 29 - $40.00

Standard (with Tshirt): June 30 to July 28 - $50.00

July 29 to August 8 (without Tshirt) - $50.00

Race Day (without Tshirt) - $55.00

COURSE:

Nice wide start on White Street and merges onto the Beltline for an out and back, and returns to White St. Exits to cross over White St on the Lawton St bridge, then left onto a new section of the Beltline finishing behind the Wild Heaven Brewery.

USATF Certified Course. Your finish time will be eligible for placement consideration in the 2027 Peachtree Road Race.

PARKING & TRANSIT:

Parking available at the start line at Lee + White. Parking is free for the first 2 hours only. West End MARTA Station is nearby - Uber/rideshare from the station is recommended.

T-SHIRTS:

The Tech Race official t-shirt is included for all participants who register by July 28. Participants who register on July 29 and later are not guarenteed a race t-shirt - sign up early!

AGE GROUP AWARDS:

Age group awards will be presented to the top male and top female finishers in each of the following catagories:

14 & Under, 15-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70-79, 80+

Awards are based on net (chip) time. Overall winners are not eligibale for age group awards.

FINISHER MEDALS:

All finishers will receive a custom The Tech Race finisher medal.

NO STROLLERS/NO DOGS:

For the safety of all participants, strollers, dogs and scooters of any kind are not permitted on the course.

Plenty of REAL RESTROOMS onsite.

The 46th Annual Sickle Cell Road Race is scheduled for September 5, 2026, in East Point, Georgia. This longstanding event, which is a Peachtree Road Race qualifying event and is USATF certified, serves as a crucial fundraiser and community gathering to support individuals affected by sickle cell disease. Participants can look forward to the 5K race/walk starting at 9:00 a.m. in front of East Point City Hall. Proceeds from the event benefit Camp New Light, a weeklong camp for children and teens living with sickle cell disease.

The price for ages 18 and older is $45, 7-17 is $35, and 6 & under is free.

PARKING:

· Riding MARTA is one of the most convenient ways to travel to the race. East Point is on the Red and Gold Lines. This station has a local MARTA bus service. Once off the public transportation, go ahead through the pedestrian walkway to East Point City Hall.

· Riding UBER and Lyft are also options. Have your ride, drop you off in front of East Point City Hall, 2757 E Point St, East Point, Georgia.

· The city of East Point will allow road race participants to park at city-owned lots. One location is behind their customer care center, next to (old) East Point City Hall at 2791 East Point Street. Another parking location is the East Point Commons area, 2728/2836/2750 and 2768 East Point Street.

· There is plenty of on-street parking near East Point City Hall. On-street parking options include the streets of Linwood Avenue, West Cleveland Avenue, McGee Way, and nearby neighborhood streets. Please do not block driveways and mailboxes when parking on the street.

RACE AWARDS:

TOP 3 OVERALL FOR BOTH MEN AND WOMEN WILL RECEIVE AN AWARD!

MASTER AWARD FOR BOTH MEN AND WOMEN 40 AND OVER WILL RECEIVE AN AWARD!

TOP 3 BOYS AND GIRLS AGE GROUP 17 AND UNDER WILL RECEIVE AN AWARD!

PACKET PICKUP DATES, TIMES, AND LOCATIONS: (TBA)

We're partnered with El Tesoro at Lee+White. We're excited about the new location and the Beltline being much LESS crowded!

Welcome to Atlanta’s most exciting community race. With a half-marathon, 10K, or 5k to choose from, and lots of excitement after the run, you’re sure to have fun one way or another.

Each finisher Gets:

• Whiskey Run Event Premium Blend shirt (or upgrade to Hoodie)

• Electronic Timing and Scoring

• Whiskey Series Finishing Medal

• Whiskey Sampling

• Coffee and Dessert offering Special Pairings for Whiskey

• Option to buy Whiskey Run Gear

• Free Parking (limited)

#THERACE2026 #ROOTED

www.theraceuc.com - @therace_uc on IG - @TheRaceUC on Facebook - @the.race25 on TikTok

The Race 2026: ROOTED

The Race 2026 is coming, and this year we are celebrating what keeps us grounded and growing strong. Year 9 centers on being ROOTED in community, culture, and purpose. Since 2018, The Race has built a powerful foundation of wellness, unity, economic impact, and cultural pride, and we are excited to honor those roots as we continue to evolve.

The Race weekend offers more than a run. It is a high energy experience focused on connection and impact. Participants can enjoy a vibrant expo, a world class half marathon and 5K, and virtual options for runners and walkers everywhere. The weekend also includes our Community Impact Service Day, where volunteers and partners come together to support meaningful work in local neighborhoods.

The Race is created for the culture and powered by the community. Join us for Year 9 and be part of a movement that is rooted in purpose and built to grow.

The Race 2026 Weekend

Thursday, October 1st – Welcome Day & Night

Friday, October 2nd– The Race Expo, Packet Pick Up, & Meet & Greet

Saturday, October 3rd– The Race Half Marathon + 5K

Sunday, October 4th – Community Impact Service Day + The Race Day Party!

Visit www.theraceuc.com for more information on Venue Addresses, Hotel Accommodations, Sponsor Partner Opportunities, Volunteering, and more.

In-Person Half Marathon & 5K registration Includes:

• The Race participant shirt, medallion, commemorative race bib, & patch

• Access to The Race Expo, Social & Speaker Events

• Chipped timed Half Marathon & 5K road race

• Contribution to The Race Charitable Impact Fund

• Access to The Race Community Impact Service Day Projects + earn the The Race CISD patch

Virtual Half Marathon & 5K registration Includes:

• The Race participant shirt, medallion, commemorative race bib, & patch

• Packet shipping included

• Access to virtual results reporting

• Contribution to The Race Charitable Impact Fund

Planning and Updates Timeline:

-All registrations are transferable, however NON-REFUNDABLE. Please only sign up if you are 100% sure you are prepared to participate in The Race 2026 in the format selected. There will not be refunds issued on registrations due to changes in race presentation.

-All packets must be picked up at The Race Expo on Friday, October 2nd. Unclaimed packets will be forfeited for participation in The Race 2026.

-Deadline to transfer your race to Virtual is September 30th at midnight. Follow instructions HERE. Please note that In-Person participant packets will not be mailed out. Unclaimed packets will be forfeited for The Race 2026 experience.

-Add The Race Retreat! experience to your registration. The Race Retreat features: Exclusive Welcome Day Experience, Custom made Tote Bag, post- race pampering + food +drink, and more TBA.

Registration & Pricing Schedule.

• November 28th – Black Friday Registration Opens - $79 Half - $29 5K The Race Retreat $35

• November 29th – January 19th - $85 Half - $45 5K, The Race Retreat $50

• January 20th - July 31st - $90 Half - $50 5K, The Race Retreat $50

• August 1st – August 31st - $100 Half - $55 5K, The Race Retreat $50

• September 1st – October 2nd (or sell out) - $110 Half - $55 5K, The Race Retreat $50

• October 2nd at The Race EXPO (if available) - $110 Half - $55 5K

• The Race Virtual Pricing Schedule $76 VIRTUAL Half, $36 VIRTUAL 5K (includes shipping) -How to convert your registration from In-Person to Virtual or From Virtual to In-Person (by 9/25/2026)

How to Change your Race from 5K to Half Marathon or Half Marathon to 5K (by 9/30/2026)

How to Transfer your registration to someone else (by 9/30/2026)

Visit www.theraceuc.com for information on Venue Addresses, Hotel Accommodations, Sponsor Partner Opportunities, Volunteering, and more.

About The Race

In November of 2017, The Race presented by The Unity Collective Kickstarter campaign to #BackTheRace was announced.

Throughout the 6 week campaign, over 700 runners/walkers/supporters eagerly made history by becoming backers to kickstart the funding and vision of The Race.

And...October 11 - 14, 2018 the Unity Collective hosted an inaugural race event like NO other! Participants came from all over to run, support, and give back to black owned businesses, neighborhoods, and charities.

October 3-6th The Race 2019 #Impact + #Elevate was successfully executed!

October 1st-4th The Race 2020 #EXCELLENCE

September 30th- October 3rd The Race 2021 #UNITY

September 29th-October 2nd - The Race 2022 #ALLLOVE

October 5th-8th - The Race 2023 #REPRESENT

October 3rd-6th - The Race 2024 #CULTURE

October 2nd - 5th - The Race 2025 #ENDURANCE

Charitable Impact

The Race Foundation

The Race Foundation is the philanthropic arm of The Race.

The Race Foundation, through its activities and giving, empower, support, and uplift Charitable Partners and Small Businesses Partners, with an emphasis on partners representing Black people and underserved communities in the realm of health, wellness, and access to health & wellness resources.

The Race Foundation will positively impact the community in the following manner:

• Service projects will be organized and executed in partnership with local charities and organizations

• Curate a robust expo featuring small and Black-Owned businesses and expose a motivated audience to patronize those businesses

• The Race weekend will conclude with a Charitable Impact Service Project and Wrap Up Party on Sunday, October 4th!

• $5 of EVERY race registration fee will put into a Charitable Impact Fund and given directly to community charities and organizations within the neighborhoods we run through and that support The Race initiative.

• Participants will have an opportunity to earmark donations directed to Charity Partners via RunSignUp Donations.

Atlanta’s most paws-itively fun Halloween tradition returns!

Join us on Saturday, October 24, at Grant Park for a morning of costumes, community, and Halloween fun benefiting LifeLine Animal Project.

Whether you’re racing for a new personal best, showing off your dog’s costume, or just coming for the atmosphere, Spooky Pooch is designed for everyone.

This year’s Spooky Pooch has a little extra Boston Terrier energy. Known for their tuxedo-like markings, expressive faces, and big personalities, Boston Terriers are small, mighty, and full of Halloween spirit. Race participants will receive an event T-shirt and finisher medal featuring a caped Boston Terrier.

Last year’s event sold out, so don’t wait to reserve your spot.

Not Running? Join Us Anyway!

Spooky Pooch is more than a race. Bring your friends, cheer on participants, enjoy the festivities, and spend the morning celebrating dogs and the people who love them.

Spooky Pooch features:

• Timed 5K (ages 8+ only)

• 1 Mile Fun Run (all ages)

• Virtual Participation Option

• Costume Contests (for humans & pets!)

• Awards + Prizes for top finishers

• Vendor Village

• Music & Entertainment in the post-race village

All proceeds benefit LifeLine Animal Project, helping us keep pets and families together while saving the lives of thousands of homeless animals across Atlanta._______________________________________________________________________________________

Registration Levels

All participants, including children and dogs, must be registered to participate.

Timed 5K

Ages 8+

Early Bird | $40 through August 28

General Registration | $45 August 29–October 9

Last-Minute Registration | $55 October 10–20

Includes:

• 5K race entry

• Timing chip and race bib

• Finisher medal

• Event T-shirt

• Access to post-race activities

T-shirt size is guaranteed for Early Bird and General Registration only.

Fun Run/Walk

A shorter, lower-activity option for families with small children, older dogs, and participants who want a more relaxed way to join the fun.

Limited capacity | Ages 3+

Early Bird | $30 Available through August 28

General Registration | $35 Available August 29–October 9

Last-Minute Registration | $40 Available October 10–20

Includes:

• Fun Run/Walk entry

• Event T-shirt

• Access to post-race activities

• Finisher medals are not included with Fun Run/Walk registration.

Virtual Runner

$40 | All ages

Can’t make it to Grant Park? Complete your 5K from anywhere and still participate in Spooky Pooch.

Includes:

• Event T-shirt

• Finisher medal

• Shipping within the United States

Dog Add-On

$15 | Limited capacity

Bring your pup along for the fun. Registered dogs will receive a spooky bandana, mini finisher medal, and access to dog-friendly event activities.

To help keep every dog safe and comfortable, each human participant may register one dog. New environments and crowds can be overwhelming, and this helps give every pup the space they need.

One dog per registered human participant. All dogs must be non-reactive and properly socialized. LifeLine assumes no responsibility for actions or behaviors of participating dogs. Waivers are required for all dogs.

Want to bring a shelter dog in for the race? Inquire about our Weekend Warrior program here!

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