Ka.dre Kollective - The Opener

The Kollective is a new ride series rooted in connection, community, and a shared commitment to safer roads across Ontario. It brings together the Share the Road Cycling Coalition (The Coalition) and Racer Sportif—two organizations linked by a long-standing partnership and a shared dedication to building a safer cycling culture.

That partnership began in 2006, after OPP Sergeant Greg Stobbart was killed by a motorist while training on his bike near his home in Burlington. Greg had purchased his bike from Racer Sportif, and in the months following his death, the shop helped organize the first community ride in his honour. That September event marked the beginning of a movement for cycling safety in Ontario. On September 20th, the 20th anniversary Share the Road Gran Fondo will take place in Halton Hills at the Mattamy National Cycling Centre.

Greg’s death was preventable. The driver who struck him had five convictions for driving under suspension, four for driving without a license, $15,000 in unpaid fines—and two months after killing Greg, he hit another person.

In response, Greg’s widow, Eleanor McMahon, mobilized cyclists across the province. She founded the Share the Road Cycling Coalition in 2007 and successfully advocated for stronger penalties for suspended drivers, leading to the passage of Greg’s Law in 2008. Additional legislative reforms, road safety campaigns, and major provincial investments in cycling infrastructure followed. The Coalition continues this work today, supporting municipalities, advancing provincial advocacy, and promoting safer roads for all.

Throughout this journey, Racer Sportif and the Coalition have remained closely aligned in their efforts to support cyclists and improve road safety and relationships between cyclists and motorists. Their shared history forms the foundation of the Kollective.

The Kollective builds on this legacy by offering a series of thoughtfully organized rides throughout the summer—creating space for riders to connect, build community, and engage more deeply with the broader network of cyclists, advocates, and partners. The goal is not only to deliver a high quality riding experience, but also to strengthen the social fabric of Ontario’s cycling community.

A key focus of the initiative is welcoming a new generation of riders. By offering an accessible and inclusive entry point, the Kollective introduces younger cyclists to the sport’s culture and community while connecting them to the values that guide Share the Road and its partners.

Through this series, the Kollective brings together community, advocacy, and culture—honouring where cycling in Ontario has been and helping shape where it is going.

Share the Road Gran Fondo

Cycling connects us to our communities in unique and powerful ways. It’s more than just a mode of transportation—it’s freedom, joy, and independence. But today, too many cyclists face unsafe conditions on Ontario’s roads. This ride is about changing that.

By participating in the Share the Road Gran Fondo, you’re helping to create safer roads and communities for cyclists. Funds raised will directly support Share the Road Cycling Coalition's mission, from advancing safer cycling infrastructure to delivering education campaigns and advocating for meaningful change.

This event honors OPP Sergeant Greg Stobbart, whose tragic death while cycling in 2006 inspired the creation of the Share the Road Cycling Coalition. Greg’s story serves as a powerful reminder of why we ride—to create safer roads for everyone, ensuring no other families have to face such devastating loss.

On Sunday September 20th come to ride with us in Milton and the neighbouring municipalities to experience cycling in Halton Region. Our event prioritizes safety and will depart from the spacious Mattamy National Cycling Centre.

The event will feature an engaging pre ride and post ride expo and participants will have the option to chose between a 40km, 80km or 110km distance, featuring some of the best roads in Halton. The route will be full marked and will feature rest stops every 20-30km. Printed maps will be available at check-in.

Proceeds from the event support the ongoing work of the Share the Road Cycling Coalition, helping to advance cycling safety and advocacy across Ontario. Registration is $250, which includes a $125 charitable donation. Participants will receive a tax receipt for the donation portion of their registration.

Please contact greg@performancedrivenevents or [email protected] if you have questions.